Case Study

Launching Clay Co’s SUNGLAZED The Ultimate Daily Sunscreen for Indian Skin

Campaign Objective

Skin Care

To drive high product recall and position Sunglazed by Clay Co as the best daily sunscreen—built for the Indian summer and designed for daily skincare routines. We aimed to deliver a scroll-stopping campaign highlighting Sunglazed as an all-in-one SPF solution for urban Indian women.

Impact in numbers

6.2 Mn+

Total Views

4.3 Mn+

Total Reach

800k+

Total Engagements

Creator Strategy

Goal

To maximize pan-India reach and relatability

Collaboration Mix

Macro influencers for brand authority, micro and nano creators for trust and engagement

Niche Focus

Creators selected from beauty, skincare, and lifestyle niches for authentic content tailored to regional audiences

Conclusion

With the right influencer mix, smart storytelling, and performance led strategy, Clay Co’s SPF became a breakout hit for the season. The campaign boosted brand visibility, positioned the product as a summer skincare essential, and delivered real engagement and purchase ready audiences.

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