Case Study

Fenty Beauty’s Inclusive Launch in India with Krazyfox

Overview

Beauty

When Fenty Beauty officially entered the Indian market through Tira Beauty, Krazyfox shaped one of the most talked-about beauty launches of the year. Combining digital activations with in-store experiences, the campaign drove awareness and engagement across India’s diverse beauty community.

Impact in numbers

200+

Creators collaborated across multiple tiers

15 Mn+

Overall reach across platforms

Objectives

Awareness

Build awareness around Fenty Beauty’s arrival in India.

Showcase Inclusivity

Highlight the 'Beauty for All' philosophy and 40+ foundation shades.

Engagement

Drive influencer-led storytelling across demographics.

Synergy

Create offline-to-online synergy with Tira’s retail experiences.

Campaign Strategy

Creator-Led Content

Partnered with macro, micro, and nano creators across Instagram and YouTube to highlight inclusivity and products.

Hybrid Activation

Blended online buzz with offline store visits for digital and experiential impact.

Localized Storytelling

Used relatable, culture-first narratives to connect global beauty innovation with Indian consumers.

Conclusion

With inclusivity and authenticity at the core, Krazyfox delivered a powerful India debut for Fenty Beauty — creating impact both online and offline.