Case Study

Empowering Moj to scale content and boost user retention through impactful strategies.

Moj

Challenge

Social media
Moj aimed to rapidly scale its content production while strengthening user retention and community loyalty — essential to compete in India’s hyper-growth short-video market. They needed a creative partner to attract, nurture, and activate creators at scale, while building deeper engagement.

Impact in numbers

10,000+

Content Creators Onboarded on Moj

6X

Growth in Daily Active Users

95%

Increase in user retention YoY

2 Mn+

Content Pieces Created

What we did

Creator Onboarding

Campaign Strategy & Execution

Content Strategy & Execution

Content Seeding

Solution

Krazyfox designed and executed a multi-layered program to fuel Moj’s creator growth: - Facilitated smooth onboarding of new creators through strategic community activations and seamless experience flows. - Supported collective networking, collaboration, and upskilling initiatives for creators, strengthening their loyalty to Moj and ShareChat. - Conceptualized and delivered the 'Moj Day Out' campaign. - Designed large-scale meet & greet events across 8 cities to build a thriving creator community. - Enabled content seeding opportunities to maximize organic visibility and content freshness on Moj.

Campaign Spotlight: Moj Day Out

Krazyfox conceptualized and delivered the 'Moj Day Out' — a vibrant series of creator events designed to empower, motivate, and educate creators from across India. These meet-ups enabled powerful networking, collaboration opportunities, and direct learning experiences that sparked fresh energy and motivation for creators. By building a safe, collaborative space, we strengthened the connection between Moj and its most valuable creators — nurturing long-term loyalty and sustained content production.

Our Partnership with Moj

Moj has been a trusted partner, empowering us to co-create programs that support the entire creator journey — from onboarding to building strong community links. Krazyfox is proud to be a catalyst for Moj’s ongoing growth in India’s creator ecosystem.

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