Case Study

Revlon’s ColourStay Range launches this festive season — for beauty that lasts all through Diwali.

Challenge

Beauty

Revlon wanted to launch its ColourStay range during Diwali, tapping into the season’s emotional and cultural relevance to connect with a younger Gen Z audience.

Impact in numbers

25 Mn+

Total campaign views

10X

Traffic to Revlon’s Amazon storefront and India website

What we did

Influencer & Creator Collaborations

Campaign Strategy & Execution

Meme Marketing & Community Engagement

Solution

Designed a comprehensive, end-to-end campaign strategy for a festive product launch. Activated 50+ influencers and 120 UGC creators to build authentic buzz. Crafted and delivered PR kits to select creators to spark early conversations. Amplified launch messaging through meme marketing, collaborating with 20 top meme pages and 80+ female-centric meme communities. Distributed launch offers on 20+ Telegram deal channels, reaching over 24 million subscribers.

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