South Indian Bank Gold Loan Awareness

South Indian BankFinance Bank

South Indian Bank, a leading private sector bank headquartered in Kerala, offers a wide range of retail, SME, and digital banking services across India. Established in 1929, it has grown into a trusted financial institution with a strong national presence.

Overview

South Indian Bank, one of India’s trusted private sector banks, wanted to raise awareness around its Gold Loan services—a financial solution deeply relevant to South India. To build trust and visibility, the bank partnered with Krazyfox to create a targeted creator-led campaign that spoke directly to regional audiences.

Campaign Strategy

• Krazyfox designed a region-first activation plan:
• Identified macro creators in South India with high credibility and strong regional audience connect.
• Produced 3 content pieces showcasing the benefits and ease of South Indian Bank’s Gold Loan services.
• Delivered content in a tone relatable to regional audiences, while keeping the brand’s financial credibility intact.

Objective