Case Study

Elevating Tira Beauty’s Influence with Krazyfox

Tira

About Tira Beauty

Beauty
Tira Beauty is India’s modern destination for curated beauty, skincare, and personal care products, combining local and Indian brands to serve consumers with premium, authentic offerings. Backed by Reliance Retail, Tira is rapidly shaping India’s beauty landscape through an omnichannel strategy and a vibrant community approach.

Impact in numbers

5000+

Creators and Influencers activated

50+

Large-scale campaigns executed

100Mn+

Cumulative views generated

What Krazyfox Does for Tira

Influencer & Creator Collaborations

We onboard and manage monthly creators across beauty and lifestyle categories to drive authentic content and conversations.

Campaign Strategy & Execution

From creative ideation to flawless rollout, Krazyfox plans and executes engaging, high-performing campaigns for Tira.

In-Real-Life Activations

We extend the brand to the streets, creating memorable offline experiences that amplify Tira’s positioning as a go-to beauty destination.

Meme Marketing & Community Engagement

Our team supports Tira with meme led content and organic conversations on platforms including Instagram and Telegram, tapping into trends to drive offers and engagement.

Notable Campaign Highlights

#RickPicWithTira

We captured the hustle of last minute beauty touch ups in rickshaws through the playful and relatable #RickPicWithTira campaign. This activation created across Mumbai, Delhi, and Bengaluru, putting Tira in the heart of the urban landscape — with consumers resonating deeply with it.

Tira x Tira-Tir: Bringing International Beauty to Indian Streets

To launch Tira’s first music rollout, we rolled out a vibrant beauty act activation featuring two lady mascots across Mumbai’s most popular hotspots. This activity generated excitement around the new foundation and helped cement Tira’s positioning in the Indian beauty market.

Conclusion

Together, Krazyfox and Tira have unlocked powerful ways to blend influencer marketing, community-building, and on-ground engagement — driving awareness and inspiring India’s beauty audience.

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